[00:00:00.000] - Speaker 1

Welcome to the Grit Reapers, the podcast for aspiring online entrepreneurs that cuts through all the crap in the online business world and dishes out the raw and real truth about what it really takes to have a successful online business. No sugar coating, no get-rich-quick schemes, just honest advice with a healthy dose of humor and hope.

[00:00:24.150] - Speaker 3

We're your hosts, Gail and Candice, two online entrepreneurs who've been there done that, and lived to tell the tale. So if you're looking for straight talk, practical tips, and the occasional reality check, to get your online business moving, you're in the right place. Let's get down to business.

[00:00:46.720] - Speaker 1

Welcome back to another episode, to our listeners, to all our budding Grit Reapers. Hopefully by now, if you've listened to a few of our episodes, you are getting the point that Gail and I really believe that it requires a tremendous amount of grit to be in the online space, and that we're all about dismantling all these myths and these fantasies around what online businesses look like and what's achievable in 30 days and all that nonsense. But we're so excited today to invite who we consider to be a great reaper, Christina Rava, is on our show with us. Welcome, Christina.

[00:01:27.480] - Speaker 2

Thank you so much for having me, Candice and Gail. I'm excited to be here.

[00:01:31.020] - Speaker 1

Are we so happy? We're excited to be here. We're so happy.

[00:01:31.690] - Speaker 3

We're excited to have you. Yes.

[00:01:34.820] - Speaker 1

Just to fill you guys in. Gail, Christina, and I are all part of the HeartCentered Apprentice, which is like a directory. It was a training to become like a Kajabi specialist. That's how we all know one another. We've all subsequently gone in, I think, our own directions, but we remained part of that community. Very recently, Somebody posted into the group asking for specific feedback on a signature program that she was considering joining. All three of us happened to have done that signature training, and many people were popping in with their feedback. Christina wrote a comment that really was very popular and basically said, Hey, I've done the course. I know tons of people say it is the course if you want to take next steps and really move your business forward. But personally, for me, it wasn't really. I found so many alternative courses and coaches, and I'm happy to share my thoughts with you. I was really interested to hear what Christina had to say because I think, ladies, if you're just chiming with your thoughts, I do think that sometimes when there are these famous celebrities in the online space and everybody's raving about them.

[00:03:05.300] - Speaker 1

Then when you go in and you're like, I'm not having such a great experience yet, you're a little embarrassed to say, Hey, am I the only one that's like, what's the buzz about? Or actually, this is not what I just... You think, What's wrong with me? Why has everyone raving about this? So when I saw Christina's feedback, I was like, Oh, yeah, I need to hear what Christina has to say because on the sidelines, Gail and I have also many conversations laughed about them. Well, not laughed. We've laughed in a very like, I'm going to cry if I don't laugh way. The amount of money we spend on signature programs and coaching and with people that have just severely underdelivered or misrepresented the course. We've just really had some not great experiences. We I know that many people struggle with this. Christina, we're so happy to have you here and just hear your thoughts, share your thoughts with our listeners around what are the things to look for when you're considering signing up for a high-ticket program or a signature program or one-on-one coaching, which most of the time these things carry quite a hefty price tag with them, and the red flags to look for.

[00:04:26.320] - Speaker 1

Anything that you could just share with our listeners that would really them make better decisions because something we always say is have your ears and ears wide open so that you can... You really just have to be conscious of what you're doing. But yeah, over to you. We're so interested to hear what you have to say?

[00:04:46.450] - Speaker 2

Yeah, sure. I'd be happy to share. So I'm actually going to... I'll give my number one tip right off the bat, and it ties into a free resource that I'm going to provide for everybody to have a look at. So my number one tip is when you're making buying decisions for a course or a program, to try to have it not be reactive and be intentional and aligned with your goals. So and I'll explain what I mean by that. The people who sell courses and who successfully sell courses are very good at marketing. So they're very good at convincing you that this is going to solve all your problems. And sometimes you end up, we probably all have experienced a time where we bought something where it wasn't even on our radar, but then it came across our inbox. And then all of a sudden, for example, let's say somebody selling a course on Pinterest. And up to this point, I haven't really been considering Pinterest, but then they do such a fabulous job at convincing me that Pinterest is the best way to get leads before I know it, I'm enrolling in this Pinterest course.

[00:06:04.770] - Speaker 2

And so that's to me, and that's being reactive. That's almost buying on impulse, right? Because they're marketing is doing a good job at convincing you, you need this thing that up to today you had no idea you needed. So the reason I am giving this goal setting planner is I think that if you have a very clear idea of what your goals are in your business, what you need to learn and what you need to do to move your business forward, then if a course or program comes along that's aligned with your goals seriously consider it because you already identified what you need help with and what's going to move the needle for you. Then then get that course. But if you don't have those goals clearly in mind, what's going to happen is you're going to probably fall prey to the shiny object syndrome and find yourself pulled in all of these directions because all these master marketers make everything sound good. So that's my first piece of advice. Almost like, think about your challenges, your pain points, and then be on the lookout for programs that address those that you've already identified. The second thing with choosing what to invest in is who's offering it?

[00:07:40.060] - Speaker 2

And is that somebody who has developed a know, like and trust factor with you, are they qualified to teach it? So there are some people who, unfortunately, are offering courses and programs on things that they themselves don't really have a proven track record with, but they know how to they know how to sell and to have these really attractive promises in the program that hook people in, but you may not get results from that program. Whereas by contrast, if it's somebody who you've been following for a while, you've been learning from them. They've been providing value. They are demonstrating to you week after week and month after month that they know what they're talking about. They have the testimonials to prove it. They have the results to prove it. I would feel a lot more comfortable buying a course from that person. There are certain people I follow right now that if they were to offer a course tomorrow, I'd whip my credit card out because I know that they're somebody who has walked the path that I'm on and that I wanted, that I want to get the results they've gotten. So I trust them and I would invest in their Whereas sometimes somebody you've never heard of before comes your way and they're promising these things, but you don't know, do I believe this person?

[00:09:09.160] - Speaker 2

Do I trust this person? So that's the second thing is who's offering it and do you trust them? And then the third thing, which is also super, super, super important, is to ask yourself before investing, do I have time and energy and capacity to implement this right away? Because I'm sure, again, most of us have experienced purchasing a course just because they were having a launch or just because they were having a flash sale or just because at the moment you were busy, but it sounded good, right? And then what happens? It sits there. You never even look at it. And what good is that? What good is that for you if you're not going to implement it? Getting the information is not going to make you successful. Implementing it is what's going to make you successful. So I think that timing is everything. The only time that I make an investment, even if I don't have time to implement it, is if I know for sure that that price or that opportunity is never going to be available again. So if somebody says, this is a founding members launch and I can get in now for 50 % off and And then I might buy it because I know...

[00:10:33.580] - Speaker 2

Or maybe a big Black Friday sale. But apart from that, a lot of people, if you've been in the industry for a while, you know that they launch regularly. They offer promotions regularly. The opportunities will come around again. So I really recommend waiting until you're ready to take action and not just consume the videos.

[00:10:58.060] - Speaker 1

Yeah. Yeah. Yeah.

[00:10:59.430] - Speaker 3

I think Much good advice, Christina. Candice and I are nodding along here because we've chatted about how well people can market, how people who are good at selling are great at selling. As you say, you just think they offer you that silver bullet and you just think, You know what? This is the missing piece of the puzzle. So often, you don't need it at the The other thing is a lot of the big gurus who are offering programs, a couple of things there with these big mega programs.

[00:11:40.160] - Speaker 2

One is that they're not even delivering a program a lot of times. They sell it to you, but then when you get in, they have a team of people delivering it. So I feel like that's a bit disappointing. They're saying, I'm going to lead you, I'm going to teach you. And then They're nowhere to be found. And I get that. I get that. They have who knows how many people in their programs. They can't possibly serve everybody. But they're selling, but they're not actually the ones delivering. The other thing is with the big gurus is that they have huge affiliate teams. So when you're surrounded by so many people, like during a launch, saying, this is the best thing ever, you get massive FOMO, right? Because all these people you know, friends and people you follow and podcasts you listen to, they're all talking about the same thing. And you're like, this must be amazing because you're hearing it from all directions. But the truth is, a lot of those people, I'm not saying that they're not being genuine, because a lot of the people who are affiliates have gone through the program and like the content and that thing.

[00:13:04.980] - Speaker 2

So it's ethical affiliate marketing, but at the same time they're doing it to make money. They're doing it. And I'm a big affiliate marketer, so I know this. So that's like another thing with like deciding whether or not to enroll in a program, like when you're hearing about it from every angle, is that you have to like, almost block out the noise and think to yourself, does this genuinely sound like a good fit for me, or am I just being swept into the hype that's surrounding this program?

[00:13:43.030] - Speaker 1

A hundred %. I can say that without a doubt, that is what happened to me. I got knocked off my feet in this deluge of heart, and I always laugh about it when I think about, oh, shame, that poor I did not have a clue. Oh, shame. It's almost like, oh. It's like, have you ever traveled to a country? I'm smiling because I've actually got a particular memory in my mind. My family and I When I was very young, we went overseas. And you know when locals can just spot foreigners.

[00:14:22.690] - Speaker 2

And then you're like, oh my god, we're in Italy or wherever you...

[00:14:28.920] - Speaker 1

It's your first time here. And do you get taken for a ride? Because you just don't know better. And it reminds me a bit like that. It's like the locals can spot the foreigners. You just fall hook, line in the center for the first taxi driver who's telling you he's going to take you here and here. It's all going to cost. And you think you're getting the best deal. Then you find out two days later, you paid quadruple the price of what it actually costs. It's like that thing. And again, I signed up for a signature course. It was the first signature course, or it was really the largest amount of money I think I've ever spent. My husband actually nearly swallowed his own tongue. When I came to say, I really want to do this course, and he was hyperventilating. He was like, Is that dollars? Yes, it's dollars. Anyway, it was really a big decision. It was a really big decision. The person who was in their launch. I didn't even know I was in a launch. I didn't even know. Oh, they were about to launch something. I said to my husband, Can you believe it?

[00:15:37.950] - Speaker 1

It's free.

[00:15:39.100] - Speaker 3

He's done this three-day free.

[00:15:41.060] - Speaker 1

I can't believe my husband was like, Are you honestly that naive? Nothing's for free. There's going to be a catch. And I was like, No, it's free. I promise you it's free. Blah, blah, blah. Anyway, they were offering you could hop on a call. I didn't know at the time. I was hopping on a call with an affiliate. So Of course, the affiliate was going to say every objection I had. She was trained to answer with an objection obliterator. It was, I can see now. And that I think I did ask pretty good questions. My main concern was, I'm going to get into this course. I really am spending what I have on the material. Are you telling me I can still have success if I don't run ads? Is there what you're saying? She was like, Absolutely, you can. Then I got in the course, and then there were all these launch calculators. Then I was like, Oh, my God, you can't. You can't launch in the way this person is teaching you to launch with Without running paid ads. At the time, I felt not only was I lied to, it was dishonest.

[00:16:53.130] - Speaker 1

I then got in the course, didn't have access to this person that I thought, it's going to be like... I I think you've just got to have eyes and ears open. I really like what you're saying is that sometimes our emotions, especially when you're new in the space and you really do feel like a headless chicken, you feel like nothing makes sense, nothing that you're trying is working. Then someone will say, No, it's Pinterest. No, it's LinkedIn. No, it's YouTube. Then you're like, Okay, I need that. I need that. I need that. I love your out the gate point, which is just get clear on what's the goal, what is the goal, and anything else, you've got to almost put blinders on and be like, That is not in my plan.

[00:17:47.620] - Speaker 2

Yeah, absolutely. Because otherwise, they convince you you need it. And before you know it, it's another $500, $1,000, $2,000. And a lot of the marketing does try to target people's, unfortunately, fears and insecurities. It says, well, if you don't take action now or without guidance, they say things like that that make you feel like, oh, my goodness, my business is never going to take off if I don't do this thing. And that's really unfortunate because it is disempowering and it makes you feel like it's a little bit of a scare tactic.

[00:18:37.780] - Speaker 3

I also do think, though, that, and this is what I have learned along the way. I am a very different online business owner now, four years down the line, than I was in 2020. And so whereas, Cans, when you and I bought into program, I don't think we were at the right place. I see people who go into this program and who do amazing things. I think that they are doing it because they are at the right stage of the journey. I do think that these big programs, because we see it, we see people do get success. That's why, Christina, I'm so glad that resource you gave us is the goals planner, because Because when you are at your right beginner, then look for a program that is suitable to the beginner. This huge signature program that we joined, I think as a beginner, was just like a fire hose of information that just caused more like, wow. But a smaller program, a program that would have solved one of my problems, like maybe a Start Here program. Let's get your footprint for what you need to do, a checklist or something like that. I think you need to look very closely at where you are in the journey and then find something that works for that particular stage.

[00:20:15.160] - Speaker 3

You have to be... It's difficult because we have four years, or you, Christina, probably more, but four years of knowledge under our belts to know what that would have looked like when we were just starting out. Whereas when we were just starting out, we had no clue what that actually looked like.

[00:20:36.630] - Speaker 2

You also don't know what your options are. Sometimes you're just not aware of what's out there. A lot of us are familiar with this mid-priced online course. A lot of us have bought a lot of those mid-priced online courses, but there are other options that could serve you better, depending on the stage of business. Like Gail mentioned, there's the mini course or workshop, which might be better for a beginner because it's just a bite-size piece of something. It's a lot more manageable, it's less overwhelming, you can get a quick win, and it's a lower investment. And then after you make the return on investment, then you move on to the next. So that's an option. There's also digital products that you could buy instead of a course. I've become more and more of a fan of digital products because with a course, it's just like you said, Gail, they're fire hosing information at you and you don't know what to do with it. Whereas a lot of digital products are made to be actionable. It's like a template, a swipe file, a calculator, things where after you buy it, you know what to do. And you can actually implement it right away.

[00:21:54.960] - Speaker 2

I think that's a really good investment for someone who's more of a beginner well. And then there are the higher ticket investments, which I avoided the plague when I was in my first few years of business, because I would say, oh, I'm not ready for a higher ticket thing, like group coaching or one on one coaching. But I actually really think I had it backwards because I ended up spending more money on the lower ticket courses and getting less out of them. And looking back, I realized if I had not bought the 50 smaller courses and just bought the one group coaching program, I would have been farther ahead or I would have made faster progress because Because with those mid-ticket programs, either there's no support or even if there's support, it's like a massive Facebook group where you're just a number. You can't get your questions answered. Nobody knows who you are, what you're working on. There are times where I would try to post something in a Facebook group for feedback and nobody would answer me. So I wasn't getting any feedback. Whereas with the higher ticket programs, they're high touch as well.

[00:23:17.480] - Speaker 2

So you're paying more, but you're getting more.

[00:23:21.710] - Speaker 1

It's hard.

[00:23:23.140] - Speaker 2

Your coach, at least in my experience, I had a very good experience. She knew my business inside out. We had monthly one on one meetings in addition to group meetings. So she totally understood me and my business and my goals and where I was trying to take things. She gave me such detailed feedback on everything that I was working on. She challenged me on my mindset and on my prices and everything like that. And then everybody else was invested, too. So when I would ask a question in a group, people would answer because we were all in the same boat where we really cared about the feedback. We cared about making progress and supporting each other. So I would say to anyone listening to this podcast, too, don't be afraid to invest in the higher ticket because there's a chance you're going to get a lot more out of it, a lot more for your money than paying a smaller amount for a mid-ticket program.

[00:24:30.740] - Speaker 3

Yeah.

[00:24:31.330] - Speaker 1

It makes so much sense. We had this conversation last week that I was saying that it's... And I suppose, Christina, it goes back to your goal. What do you want? If you want to save money Nothing wrong with that. But then you have to acknowledge that there are certain things that come with that. It's going to be volume. They're going to be loads of people. There's not so much availability to the main person. They are always like, if you go this road, this is what you get. And if you go this road, this is what you get. And if your goal is, I just need someone to sit with me and invest in me because my goal is to get clear, to have a plan. Well, then the chances are a program that's enrolling over a thousand students on every intake, you're not going to get that. Be clear about what you want and then go seek out the person or program that can actually help you get that. I really like what you've said because these higher tickets come with more availability. I do think for the struggling Susan, like Gail said before, struggling Susan.

[00:25:53.000] - Speaker 1

We all are struggling Susan, so that's not to sound condescending. We are all struggling Susans in phases and in some of our days in the week. But struggling Susans need a little bit of handholding. And you actually want someone that when you like, should I do this or should I do this? They actually know what you're talking about. Then I haven't forgotten your conversation from last week because It was a 15 minute call and you should be so grateful that you're getting like 15 minutes of my time. What the hell can you do in like 15 minutes? Are you kidding?

[00:26:24.750] - Speaker 2

I remember sitting with one of the bigger programs. I sat on a three hour call, waiting waiting for my question to be answered, and it wasn't even selected. I spent three hours for nothing. And I thought when I enrolled in the program, the way they described it, they said, oh, get your questions answered by our team. So I thought my question is going to be answered, but it wasn't because they had so many questions and so many people. And I had to listen to, sometimes you can learn from the other, but sometimes you don't. So I sat for three hours and didn't even get my one question answered.

[00:27:03.470] - Speaker 3

I know I did the same thing. And for us, it was at the middle of the night as well. I remember lying there in I'm addressing one, actually wondering whether I wanted my question answered because I was in my bed and half asleep.

[00:27:23.090] - Speaker 1

I think on that point, because I quite recently had an experience that took me by surprise because Because I felt like, okay, I am not investing anymore until I've done my homework. I'm really going to ask the right questions. I'm going to not only look at the positive testimonials because obviously everyone's only putting up. I really felt like I did my homework and took the leap, enrolled in the next level mastermind program. I went through the sales page, made I was like, Okay, I knew what I was getting into. I got in the course or into the part of the program that had some pre-recorded content. It was like, If you can get through X, Y, and Z in seven days, there's a One hour coaching call waiting for you on the other end. And that was my mecca. I was like, Well, this is why I came. I'm so excited. I get a full hour with this person. I'm going to obviously explain who my audience is and all the goals I have. She's going to help me strategize. I got in guns blazing, blitzed through that seven days so that I could just book my one hour meeting, and it rolled round and it was 15 minutes.

[00:28:46.040] - Speaker 1

It was like a 15 minute meeting. On the call, I was like, Sorry, are we not meeting for an hour? She was like, We don't need an hour. I was like, But sorry. Sorry, how? Truly, how can you give me any meaningful feedback if you don't know one thing about my business? It blew my mind. While I was taken by surprise, was it like, I had done my homework and I was still bored. I was still bored. So I know.

[00:29:19.600] - Speaker 2

That's happened to me, too. That exact same thing. I think it takes 15 minutes just to get clear on, okay, who are you? What's your business about? What do you do? That's the 15 minutes. So you need way more time to actually strategize and plan for your next steps.

[00:29:35.160] - Speaker 1

Yeah, exactly. I think if we just pull out from our conversation, I think, Christina, your takeaway, which I It's so helpful and not easy, actually, sometimes for people that are brand new to this space. When we're speaking about setting a goal, in the beginning, sometimes you don't even know what that goal is. You don't actually know what you're trying to do. Then maybe the first goal is to find someone who can help you get clear. It's to be really mindful about what it is that you're trying to achieve with clarity and then having a really Do your homework, ask good questions. I think that what you said about really investing in people that have earned that from you. That takes time. Really to understand a business owner or creator or someone that you're following to get a real sense of who they are. I'm speaking now almost like the stuff that you can't just put on an Instagram post. It's like their values, their ethics, how they write, how they talk. That takes time and you can't rush that. People that we invest in almost have to earn that from us. Just be mindful. Don't rush into decisions because everybody's raving about it and everyone's in a promotion period and affiliates.

[00:31:00.620] - Speaker 1

There's a whole thing that goes in this business. So have your eyes and ears open. Ask good questions. And then I think if you're ever in a position where you've had a really bad experience or it's just not going the way, you either read it, understood it, maybe it even was on the sales page. I always now take screenshots of sales pages before I sign up to program so that I've got I've got evidence to say that is not what you said on your sales page. But it's also to speak up. Don't just sit in the course or program and think you are so lucky to be there. You can't put up your hand and say, Actually, no, this is not... You have a right to verbalize to that person. If things are not going the way you thought they were, I would encourage people to speak up. Don't sit there and just think, Well, I've paid, and maybe in three years, I'll dive back into this. Personally, I just feel like, Well, then I didn't need to join now. Why was that join a course to only use it in three years? What is your advice to people that are in that situation?

[00:32:13.090] - Speaker 1

Have you ever been in a situation like that? And what did you do?

[00:32:17.340] - Speaker 2

I have been afraid to speak up when something didn't meet my expectations. But having been burned a few times, I am What I have done is I've actually found a way to be more comfortable with speaking up. And I'll give an example of this. So I had an experience not long ago where I ended up asking for a refund in a course. And I had, first of all, I gave it a full shot. I watched the videos and I did the exercises and that thing. And I felt like it was misrepresented. The way it was described on the sales page made it seem like much more advanced stuff was being taught in the course. And then when I got in it, it was much like it was just really one on one. So that was a disappointment. But then the other thing is a lot of people buy courses for the bonuses. And in this case, there were a few bonuses that really attracted my attention. And when I looked at them, they were like, each bonus was like a 10-minute video. So really no substance to it. And in one of them, the person said, referenced a YouTube video for learning more, like a public YouTube video.

[00:33:48.880] - Speaker 2

And I'm like, you're selling this as a valuable bonus, and then you're telling people, go watch this YouTube video. So I was really, really disappointed. But the way I got more comfortable asking for the refund is when I emailed the person, I explained in detail what my expectations were going in and what my experience was so that they could then take that and maybe refine their copy or improve their bonus or something like that so that it doesn't happen again. So that way, first of all, they knew that I really gave it a shot. And second of all, I tried to be constructive with it, not just complaining like, I didn't like this. It was just like, just so you know, I thought this and then I got this. So that way they could take that information and hopefully improve it and not get another refund request.

[00:34:52.540] - Speaker 1

Yeah. Yeah. Gail, I know you've recently had an experience. Do you want to share how you handled for a refund?

[00:35:03.170] - Speaker 3

Well, let me first say that I didn't want to ask for the refund because the program was just... I don't know what's happened because I know the creator, I know she has amazing programs. I've been waiting to work with her for a long time. Yes, it was a bait, but just nothing materialized. Nothing that was on the sales page in any of the launch promotion. Nothing has really happened. I emailed a couple of weeks ago to say, Guys, I know This is a beta, but you had said, May, June, we do the live part of it. Then there'd be brainstorming sessions and hot seats. There's this whole community to learn from other people who've been so successful. I was just like, Where is all of that? We've now way past June. She wrote back to say she fully acknowledges it and she'll come back to me, and that was two weeks ago. Then it just breaks your trust. Today, I just emailed to say, You know what? I really wanted to do this. Last week, I said to Candice, I don't actually want my money back. I want the program that I was promised I'm honest.

[00:36:31.560] - Speaker 3

But I did my launch, so I bought the program to help with my launch. I did my launch, no program. I just thought, You know what? I can reinvest that money somewhere else. I didn't want to, but I eventually just thought, I have to. I don't really feel like I'll trust the program again. Then I'll always be feeling a bit like that. So we'll see. I don't know what she's going to say because she had a 30 day refund policy, but that was before the lives were supposed to be done within the 30 days. And I think the first live was done on day 28, and then nothing has happened since. So I don't really feel they can stick to that refund policy. But we'll see. We'll see what happens.

[00:37:26.700] - Speaker 2

I think that this conversation might be useful for people listening, both when they're making decisions about enrolling, but also if anybody listening is a course creator themselves. You took the word out from her. Is that what you're going to say? Yeah. You know, think about, can you deliver... What promises are you making? What impressions are you creating with people? Can you stick to what you're promising? And also, how can you make people feel supported and not overwhelmed and not lost. You don't want people to feel like they're just a number. Or if it is a bigger program, I think that don't have stuff on your sales page that gives people the impression that they're going to get a lot of feedback or support. So just be really clear in your marketing about what you're paying for, what you get.

[00:38:25.520] - Speaker 1

Yeah, 100 %. You took the words out of my mouth because I was thinking earlier on, you were speaking from a course taker's perspective. Have you actually got time? I mean, that is the magic word here. Have you actually got the capacity and time to put in the effort for the program you're about to buy? I think many of us, Gail and I, always laugh about how people can tell you something and you're nodding like, Yeah, but you're not actually hearing what they say. They'll tell you, You need to have at least four hours a week. You're like, Yeah, I've got that. Then you get in and you're like, How can I do this? This is so much work. Have you got the time to put in the work? But as a course creator, just like that course take, have you got the capacity to deliver what you're promising people? I had the exact same thought as Gail was talking, which is like, It's all very well and it's all in the of, Oh, I'm going to launch. Oh, I'm building a sales page. Okay, now I need a bonus section. So you just adding all these things, and now it comes time and you're like, Oh my God, this is a lot of work.

[00:39:41.660] - Speaker 1

I'm so over it. A weekend, I'm so over it. I'm just tired. I don't feel like showing up. Yeah, think that through. It's going to impact on the experience people in your course have, which is going to impact on what they're saying about you out there, which impacts on your reputation and, and, and. But an amazing conversation with what sounds like an incredibly valuable resource, which is helping people get clarity on that goal. Christina, is that correct? The resource you're sharing with our audience today is on goal setting. Do you want to say anything about that?

[00:40:18.780] - Speaker 2

Just that I feel this is something that I wish I had done sooner in my business is to reflect. I would just go, I've never done of those Enneagram things, but I'm one of those people that just starts working on things. And I have this idea and before I know what I'm doing, this other thing. And I would just do it without a plan. And I think that there's a lot to be said for having time to just reflect and plan about what you're going to focus on, focus being a keyword for the quarter or for the next six months, because it'll allow you to be more productive and it'll allow you to make better decisions for your business in terms of what to invest in, but also other things as well. Because if you don't know where you're going, then you're going to be all over the place and it's harder to make progress. So I would say, ideally, do a quarterly plan or at the beginning of the year, maybe map out all four quarters, and then you You might change it, but at least you're starting out. You're starting out with a plan.

[00:41:35.460] - Speaker 2

And I like to break quarters down into a few things, like what am I doing to generate leads that quarter? What am I doing to make sales for that quarter? And then also what am I doing? Like more like behind the scenes stuff for my business, like this quarter I'm updating my website copy and like the next quarter I'm going to like work on my affiliate program, things like that. So I like to think of those three things, have a plan for each quarter for them.

[00:42:10.010] - Speaker 1

That sounds amazing.

[00:42:12.310] - Speaker 3

Absolutely. I never used to plan either, and I'm still not very good at it. But Candice and I did this last 9090 content run. And so for three months, we literally focused on two things, my Facebook group and my launch. And it made It's such a difference. I did both because I wasn't trying to do everything else. So grab Christina's resource because I'm going to grab it for sure, and I'm going to start, well, I'm going to be a better planner. Not a very good planner, but I'm going to try and be a better planner.

[00:42:50.550] - Speaker 2

That sounds good.

[00:42:51.460] - Speaker 1

The link will either appear now on this video. If you're listening to this, it will be in the show notes. Wherever the piece of content is, you will find the link to Christina's resource, as well as Christina's details, where you can follow her, where you can find her, and how you can get hold of her. Just an amazing human, a true grit reaper. Been there, done that, bruised and battered, but back up, and let me just share my experience so that it doesn't happen to you. That is what it's about. Christina, thank you so much for your time and for sharing sharing your experiences with us, and we look forward to having you definitely again on another episode.

[00:43:37.160] - Speaker 2

Absolutely. I enjoyed it very much.

[00:43:39.490] - Speaker 1

Awesome. All right, guys, we will catch you next week with our next episode. If you need to get hold of us, you can mail us at [email protected] or on our website, thegritreapers.com. But you can send us a smoke signal. You can DM us. You can write us. Gail and I like talking to people. We actually like to be available. Actually like to be available. But we love hearing from you. Get in touch and we'll see you and speak to you next week. Bye. Bye.