#1 You have to have GRIT!

There is a big difference between being a business owner and an entrepreneur. Business owners are in the supply and demand business. Entrepreneurs are in the problem solving business.

Falling, failing, getting back up, trying things over and over again in different ways, and relentlessly pursuing the path to success (despite the feelings of being confused, lost and in "in the mud" sometimes) are part and parcel of being an entrepreneur. You have to have thick skin and find ways to resource yourself to keep at it.

#2 Even though things happening quickly in the digital space -  growing an online business doesn't.

However long you think it will take to get to the picture you have in your mind - add on, then add on again and maybe then some.

#3 An online business takes as long to grow as an "in-real-life" business does (sometimes even longer).

Having - and trying to sell to - an online audience comes with unique challenges you would not deal with in a real life, or in-person context.

#4 There is a HUGE difference between “selling” to a warm audience vs. a cold one.

If you have lots of clients in your "in person" work, or you have lots of past clients you've worked with online, trying to get in front of more eyes and sell your offer to a whole new audience (who do not know you or who have never worked with you before), you cannot automatically assume it is going to be successful or that people will want you have.

#5 There is NO hack, no secret ingredient.

Trying to find ways to shortcut the process will only cost you time, money and your mental health.

#6 Don't fall for the bling

Master marketers will make you believe anything is possible and often will skew the timeframe in which this is achievable. Never let your emotions run so high that your rational mind and thinking vacate. Ask good questions and have critical  ears and wide open eyes - always!

#7 You can't rush the process

There is a STEEP learning curve, and you need time to get your head around new things (whether it be technology, platforms, strategies, the lingo or pulling it all together).

#8 You do not need any “fancy” stuff to have a profitable business.

Don't fall into the trap of thinking your camera equipment, website or branding is the make-or-break factor. Focus first and foremost on growing, understanding and speaking to your audience, and making sure that you have an offer they actually need, want and will pay you for.

#9 Strategy first!

Know where you're going, why you're headed in that direction, and how you're going to get there. Even if it's just a loose plan. Be intentional and clear about what you're doing. Do not  be the "hit-the-ground-running-blindly" person.

#10 Don't go it alone.

Look for coaches who are available and who are genuinely invested in you. Get into supportive communities and find the people who will tell you the truth.